CVS/Specialty & CVS
CVS is the largest pharmacy health services provider in the United States, driven by the singular purpose of helping people on their path to better health. Our task was to communicate with individuals who utilize specialty services. Most importantly, to keep them engaged and stay with their treatments.
Role: CD | Agency: MXM
Most CVS specialty marketing is done with print, but their are segments that responds well to digital touches. We crafted these emails to remind patients to register on the site to manage their specialty prescriptions.
The biggest hurdle of specialty care is ensuring the patient stays on their course of treatment. The focus of of this piece was to inform the individuals that they have two easy options for receiving their specialty medication.
CVS/Specialty for physicians
Specialty medication can be a challenge for physicians too. CVS reached out to doctors with a new program that would help them better serve their patients by providing a Prior Authorization Certification.
CVS/caremark RX benefits CARD
This direct mail piece had to be absolutely clear you were receiving important health documents. Large headlines, sparing use of color, and icons work together to demonstrate the new CVS brand personality. Health benefits made simple.